![]() In addition, they stated that they contacted Meta on several occasions asking them to remove the information, but received no response. After that they began to communicate with the affected people. In its statement, the company stated that once they realized that the collected information was being sent to Meta, they decided to remove the script as a preventive measure and began an investigation that ended in June this year. In May 2022 and after two years of use, Novant finally removed Pixel from the M圜hart portal and its site after realizing the misconfiguration. The statement clarifies that neither financial data of patients nor details of the social security number are at risk. Information the company may have improperly collected includes: email address, phone number, IP address and contact information, appointment type and date details, chosen medical specialist, or other information added in a comment box. All data collected was sent to Meta.īut in addition to this script being added to the website, it was also added to the M圜hart portal, which is a secure platform used by Novant Health -and also by many other health providers in the United States- and that allows people to take medical appointments and coordinate appointments, access results, contact a specialist, among other actions. ![]() The company used this script on its site to monitor the performance of ads the company had run on Facebook for a COVID-19 vaccination campaign that started in November 2020. Recently, the company Novant Health, a provider of health services in the United States, revealed through a statement that due to a misconfiguration of Pixel, it mistakenly collected personal data from more than 1.3 million patients who were treated at one of its clinics or health care facilities during the past two years. Although Pixel is legitimate, in recent months this monitoring tool has been involved in cases of improper collection of sensitive data. ![]() Previously called Facebook Pixel, this Meta script allows you to collect data about the activity carried out by visitors to a website. ![]() Pixel is a monitoring tool that Meta offers to its advertisers in the form of a JavaScript code snippet. ![]()
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